The centre deals with the following main issues:

• Define sustainable business models ensuring that costs of smart solutions are properly distributed in the value chain.
• Account the needs of both large and small farmers and demonstrate feasibility and the benefits of pilot solutions in both contexts.
• Demonstrate an easier acceptance of the agri-technologies in the market based a sound business model. The added value of smart technologies should be tested, validated and demonstrated in practice.
• Software and application management interfaces should be adequately adapted to ensure acceptability and ease of adoption by end-users.
• Societal acceptance of the new technologies, tools or processes tested should also be included as a dissemination objective.